Product-Market Fit process and tests

  • for b2c there is no number, but best way is to run a PMF survey to your users asking “How would they feel if they wouldn’t be able to use your product?” You have PMF if 40% would feel disappointed

Tests and discovery techniques to perform

· Exit surveys. For users who immediately exit a website, use any number of tools to pop-up a one question survey “Is there anything we could have done differently to make you stay?”

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