Product analytics. Optimisation

Strategy block. Session 8

Ayub Yanturin
3 min readFeb 23, 2023

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How product analytics helps companies to build a better business?

  1. Understand how people are using the product: user flows
  2. Analysing A/B test performance: A/B test, user & event reports
  3. Find bottlenecks in the product funnel: product funnels
  4. Identifying what makes some users your best customers: retention analysis

Workshop: 3 ways to approach the same…

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Ayub Yanturin

Product development is both a science and an art. At Productology, I focus on the science of product development.