Product analytics. Optimisation

Strategy block. Session 8

How product analytics helps companies to build a better business?

1. Understand how people are using the product: user flows
2. Analysing A/B test performance: A/B test, user & event reports
3. Find bottlenecks in the product funnel: product funnels
4. Identifying what makes some users your best customers: retention analysis

Workshop: 3 ways to approach the same optimisation task

Situation: revenue drop for an app
Task: identify the fall and increase the revenue.

How can one increase revenue for an app?
1. Increase the number of people installing the app (assuming monetisation is in place)
2. Increase the conversion rate
3. Increase the average basket size

1 requires extra budget, let’s look at option 2

Option 1. Using product funnel analysis case scenario

Action: after quick funnel analysis problem identified: dropped after home page viewed.