Product Analytics. Implementation

Growth Block. Session 3

Implementing product analytics

Credit: AstroLabs

What info will be required to decide on metrics:
- Business model (app, eCom, SAAS etc)
- User journeys
- Product features available

Tools

Credit: AstroLabs

Mixpanel is good when fewer users but traking multiple events
Amplitude — when product is basic, but many users

Step 1. Metric Discovery

1.1. Define Business objectives
Define the goal: what questions you want to answer with the data?
Example: grow profitability

1.2. Define Tactics & strategies
Your plan for product and source of data

1.3. Define Metrics / KPIs for your type of business
Look for benchmarks, industry standards