Improving Headspace
Case Study
Answer:
Framework to use:
- First, I need some clarification. What led you to this? Any research or feedback which we can lean on?
Broader goal for headspace: Improve health and happiness in the world
2. Users
- sceptics - never resonated with the idea
- rookies — saw some value, couldn’t form a habit
- die-hards — advocates for HS
Prioritising based on TAM (total addressable market) + unmet needs (segment with the highest friction) [rookies]
3. Pain points
- pre- forgetting to meditate / forming it as a habit
- during- lack of concentration
- after- seeing the direct impact of meditation
Prioritising based on how acute the problem is & the frequency [pre- forgetting to meditate]
4. Business / product goal. Priorities
Product: making easier to use
Business: engagement i.e. # of meditations or minutes meditated
5. Solutions
- reminders
— calendar integration
— physical stickers
— app notification
- support groups
— live meetings, reflection meetings, weekly cadence
“-” requires more thinking & design. Live meetings require to curate groups & individuals; # ppl to opt in; time zones; platform fore meetings (costly)
- scoreboard
— reminders
— badge
Prioritising based on level of effort (LOE) and Impact
Hypothesis: reminders will have low LOE and high Impact
“+”
- pausing and asking questions = communication skills
- excitement about the assignment = positive energy
- prioritising in each step
Other similar questions:
- How would you design a TV for facebook
Answer:
1. Strategy & goals
2.
Credit: Exponent
