Ideas & product vision for improving WhatsApp

Skills block. Session 2.

by Lewis Lin

1. If I was a PM and tasked to improve the app I’d start with clarifying the goal. What are we interested in?

• acquisitions
• activation
• engagement
• monetisation
• retention
• other business specific goal

2. We need to narrow down the user group i.e. choose a persona. Some of personas will be

• School kids
• Gen Z
• Elderly (we will focus on this audience)

3. Pain points of elderly Persona

• how to interpret a message (short forms, emojis)
• struggle to express themselves
• remembering important details & storing

4. “How to use” issue

5. User flow
Offer to opt-in to use the feature -> Show how it works

North star metrics
# of conversions per day
# of messages sent

6. Trade-offs, pitfalls & risks:

• interface is really clunky -> frustration
• wrong interpretation

7. Suggestions to improve

• Repeat after & numerate options
• Call the audience tolerantly
• Ask personal questions about the interviewer. Opinion on product vision; how decisions are made?

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Credit: Exponent.