Data vs Product maturity stage

Strategy block. Session 7

Ayub Yanturin
Feb 23, 2023

Each stage is a different set of data / product questions

Pre-stage
- Can you ship? What’s the development velocity you have? (how quickly you can fix the deal-breaker bug before users chorn out)
- Adoption curve (provision backend system in order to be able to accept that)
SLA, acceptance criteria

Introduction stage (trying to launch the product)
- Is it stable? What’s your up time?
- Cost of acquisition
- How discovery happens
- Conversion rate

Growth (acquire new users, ramp up)
- Retention
- Velocity to remove roadblocks
- Do you have scalability built-into your process?

Cash cow
- how are you preserving the experience so core user group is not leaving
- NPS, veteran satisfaction & retention
- fraud detection metrics
- ARPU, payback

ProTip: Difficulty of a mobile:
- there are many apps launched in a single day, forget about month

Credit: Bertram Chan

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Ayub Yanturin
Ayub Yanturin

Written by Ayub Yanturin

Product development is both a science and an art. At Productology, I focus on the science of product development.